With a critical partnership launch on the horizon, a TriComB2B client, Standard Register, needed a means of training and demonstrating a new technology used for enterprise print management. To facilitate this effort, TriComB2B was challenged to create an interactive solution that allowed the user to conduct customized, self-guided tours of the application.

In just a few weeks, TriComB2B delivered an easy-to-navigate, highly interactive demonstration module that addressed all of the client’s key concerns:

• Multi-scenario demonstrations based on target audience
• Ability to accept inputs from user to simulate real situations
• Provisions for integrating the module into other presentations

“It was essential for us to be able to demonstrate the value proposition to our strategic channel partner and to their customers. The new demonstration application is completely intuitive and clearly illustrates the utility of our software – whether for an end user or an administrator.” Dave Stephens – Managed Services Principal, Standard Register.

Consider these critical steps when developing interactive demonstration or training tools:

• Conduct careful discovery with all stakeholders to ensure all facets of the application are taken into account
• Meticulously develop decision trees and/or scripts that accurately depict all workflows to be modeled. Ensure all stakeholders are onboard before programming
• Avoid using internal jargon or technical phrases to describe what’s happening. Focus on the customers’ benefits – how will they win if they use the application?
• Incorporate voice or easy to understand graphics to emphasize the most critical benefits

Chris Eifert
chris.eifert@tricomb2b.com

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