TriComB2B
Strategic marketing for
technical products and services
technical products and services
white paper
Marketing to Technical Buyers - White Paper
Abstract
This white paper introduces important considerations for marketing efforts designed to reach B2B technical buyers. It presents the pressures and difficulties that technical buyers encounter in their business environments. It also discusses some basic truths about this decision-making group and offers recommendations about how new suppliers can reach this audience.
In this white paper, you will learn:
- why the technical buyer is important
- the nuances of being a technical buyer
- three recommendations for reaching the technical buyer
Making the Most of Your B2B Marketing Dollars in 2009
Abstract
Due to the state of the economy, B2B marketers are facing even greater pressure than normal to produce programs that will help retain existing customers while still generating demand from prospects. This TriComB2B white paper provides practical examples of how to best target marketing efforts to accomplish those goals during 2009.
Download the white paper and learn how to:
- Conduct a physical of your company's status in the marketplace
- Apply the Law of Attraction to lead generating tactics
- Build a long-term relationship with customers
