Google Goes Real-Time

The search engine wars are heating up. Bing’s surprisingly successful launch earlier this year has forced Google to fast-track some of their newer offerings. This week the search giant launched live search indexing, joining Bing in the real-time search results arena.

As usual, much of the research on emerging marketing comes from B2C. And thus, the B2B market must wait its turn or extrapolate possible meanings from B2C data (yuck). While I staunchly avoid making the “if it’s happening in B2C it’s probably something that should work in B2B” leap, an article in the November 1, 2008, Marketing News, caught my eye.