I've read several blog articles that seem to misunderstand the words "digital" and "interactive" entirely. These two descriptors are often interchanged to fit the latest trend in advertising speak. I read a former colleague even reverse the concept entirely, saying metaphorically that a stop sign is an example of something interactive. These are smart guys… why are these two words creating so much confusion in the advertising world?

I thought I knew a thing or two about search engine optimization (SEO) a year ago. Ignorance, as someone once said, is bliss. Admittedly, I’m probably still in the “know enough to be dangerous” category in terms of my overall SEO expertise. But, my time recommending, deploying, and participating in several SEO projects in the past year has produced a pool of very practical, experiential nuggets of wisdom. Maybe even enough to warrant a top 10 list. Here goes.