Challenge: an aftermarket services organization needs to break out of the traditional “we sell products” mold. Solution: we provide targeted messaging and branding refinement supported by new sales materials, eye-catching advertising and a high-energy video.
Why try to say it when showing it is much more effective? More and more, technical buyers are turning to video to help inform the purchase decision. Video is often the perfect media for demonstrating technical product details in B2B.
To help re-establish their position as a leading player across their served markets, Rittal turns to us to implement a full-scale PR program. The comprehensive effort routinely delivers content to media channels and influencers, eventually making Rittal subject matter experts a favorite source of commentary and content on...
A fresh look at our client’s differentiating expertise, target audience and competitive landscape resulted in a strategic improvement to their brand. See how this approach successfully separated them from their old-school competition.
How did we handle a product launch that helped introduce our client’s newest offering? We started with messaging, branding and a creative strategy and followed it up with a multi-channel communications program.
Learn how a website design solves three primary business challenges: 1) product catalog for thousands of parts, 2) messaging that addresses multiple vertical markets, 3) 3-D downloadable designs to help engineers specify these parts into their designs.
Complex refrigeration compressors are hard to explain on paper and in PowerPoint. So our interactive team makes things a little easier by showing every conceivable angle and principle of operation in a compelling 3-D presentation that makes sales engineers look, well ... cool.
One page of a website wasn’t enough to tell the story that this global player in the power generation market needed told. The solution was a new, expanded website section that offered compelling content through virtual tours and success stories.
Getting an edge on your competition is critical in today’s B2B climate. Getting found on page one of Google for the terms that matter most to your competition is one way gain that edge. An effective B2B SEO effort is no longer an option.