15
Apr
By Jon Berry

Google put the Web world on notice in February when it announced its plans to change their mobile search algorithm on April 21. Simply put, an algorithm is a set of instructions that determines what search results to return upon sorting through billions of Web pages. It’s how Google ensures you find the content you’re looking for. And in this case, it will improve the quality of search results...

07
Apr
By Patrick McMullen

It’s inevitable that at some point during a B2B digital project we will hear the words “Is it possible to …” followed by an explanation of someone’s imagination. The answer to this question is almost always “Yes, we can do that,” but that doesn’t necessarily mean it should be done. Some things fade away or never come to fruition — with good reason. Your digital portfolio isn’...

25
Mar
By John Acquavita

I’ve been proofreading and editing copy professionally for quite some time. My career history encompasses positions in the news, publishing, and advertising and marketing agencies. I’ve worked on press releases, media advisories, academic papers, textbooks, and advertising and marketing materials of just about any variety. This includes, but is not limited to: magazine ads, websites,...

18
Mar
By Melissa Lorenz

Organic Valley’s YouTube videos average a shade less than 3,400 views. You might expect that from an organic farming co-op in Wisconsin. After all, Organic Valley is a wholesome, pastoral, family-oriented brand committed to regional farm diversity and economic and environmental sustainability. They’re not necessarily concerned with going viral or breaking the Internet, in other words.

...

04
Mar
By Ryan Peverly

PR news doesn’t make front-page headlines, and that’s by design—PR is usually making the news, not a subject of it. However, recent reports that Edelman, the world’s largest PR firm, has cut ties with one its biggest clients, the American Petroleum Institute (API), has made headlines around the globe.

Edelman had come under fire in recent months because it had “ties to fossil fuel...

25
Feb
By Jon Berry

As a writer who occasionally hangs out with other writers and creative types, I’m often asked, “Oh, so you’re a technical writer, huh? Wouldn’t you love to do something more creative or challenging? You know, not to have to be so B2B-ish and technical?” When I explain that it requires significant creativity and insight to find a story that connects both on an intellectual and emotional level,...

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