By Jon Berry

Technically speaking … when you boil it all down, it’s an exercise in creativity. Developing B2B marketing content, that is. Some might even call it art. It’s what takes up the bulk of my days here at TriComB2B. But there’s a reason we refer to it as “the heavy lifting” when talking to our clients. Why? Because it’s not easy.

It takes a great deal of time and effort to tackle complex...

By Marcy Holderman

I know this company — we’ll call it Phoenix Incorporated. Phoenix’s vision is to be a leader in its industry, to be perceived as a luxury B2B brand that, while almost twice as expensive as its competitors, is sought out by customers because it hires the best in the industry and makes highly reliable, accurate and state-of-the-art thingamajigs.

So Phoenix builds a huge rebranding and...

By Chris Eifert

It’s no surprise lead generation is once again top-of-mind with B2B marketers in 2016. According to the B2B Technology Marketing community on LinkedIn, 59 percent of B2B marketers say generating high-quality leads is their biggest challenge, and 58 percent are increasing their budgets for lead generation this year. Given the expected economic headwinds many enterprises expect to face...

By John Acquavita

Hyperbole is all around us. It’s everywhere you look on the Internet, spanning websites of just about every type — movies, television, sports, music, comedy and news, among many, many others.

It started innocently enough. Cable television shows would run countdowns about the “best” this, or the “greatest” that. Then the idea spread that this was an easy way to fill air space. Then...

By Ryan Peverly

The human brain is a complex system of electrical activity. It’s a machine. It’s a machine the average person doesn’t consider a machine because it wasn’t built on an assembly line by humans or robots.

Sure, we didn’t construct our physical brains with our own hands, but we’re presented with this constructed object and then become responsible for tinkering with its many components. We’...

By Chris Eifert

And it doesn’t matter.

Too often I see B2B marketing professionals getting hung up on prescribed approaches to their marketing. “Our next campaign needs to be 100 percent inbound. Traditional outbound doesn’t work!” says today’s marketing professional. That same marketing professional proceeds to allocate $80,000 a year to an AdWords campaign and embed email marketing into that same...