Brand logos that go viral typically do so because they're disliked, but brands should balance the voice of the consumer with their long-term goals.
Why aren't more B2Bs ahead of or line with the social media curve?
With a smartphone at the ready, any free time can be used to catch up on the latest news and events affecting your business.
When I recently read that AP Style will begin to lowercase the words “Internet” and “Web” effective June 1, I was a little shocked. Quite frankly, more than shocked, I was severely disappointed.
As someone who works in public relations and social media, the Wendy Bell saga is quite the conundrum.