28
Nov
By Melissa Lorenz

At the risk of alienating all of you, I’m going to briefly talk about the election. BUT, I won’t take sides. I do have a point. And it does relate to marketing. I promise.

Like many of you, I’ve been trying to figure out how Donald Trump managed to win this election. I’m curious to know what it was that he tapped into, or conversely, Hillary Clinton did not. There are, no doubt, many...

15
Nov
By Robin Miller

If you’re like many marketing professionals, you might feel you’re in an endless struggle with how to define your brand—how to create a positioning that’s memorable and stands out in a crowded, noisy market space.

09
Nov
By Daniel Lakovic

Marketing technology has been steadily growing over the past decade, but there is no magic tool that automates your marketing.

03
Nov
By Jocelyn Hodson

An integrated approach to PR using the PESO model is necessary.

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27
Oct
By John Acquavita

What do you for a coworker who is so honest, warm and caring that everybody around her seems to be positively affected? You write a blog to celebrate her.

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19
Oct
By Stacey Alspaugh

Four tips to a better workday, courtesy The Four Agreements.

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