The TriComB2B point-of-view on B2B marketing… and then some

By John Acquavita

Before he retired, TriComB2B co-founder Jack Lilienthal imparted several words of wisdom to me to help me throughout my career. Most of them involved subjects that shouldn’t be included in a blog, but every now and then he’d say something to me that would leave me nodding my head in agreement. One of which was, “If you’re writing a...

By Chris Eifert

Skype’s great. GoToMeeting works just fine. And we don’t mind flying around for meetings. But if your budget allows this year, TriComB2B client, make some time to come see us this year. In Dayton. Yes, Dayton!

By John Acquavita

As one of the Midwest’s premier B2B marketing agencies, it’s been a busy year here at TriComB2B — and our blog is no exception. Here is a quick recap of what our bloggers had to say.

By Patrick McMullen

I recently provided five cynically humorous ways to make your digital project fail, and now I’d like to flip the coin and discuss some strategies that will help you to succeed with flying colors.

By Melissa Lorenz

At the risk of alienating all of you, I’m going to briefly talk about the election. BUT, I won’t take sides. I do have a point. And it does relate to marketing. I promise.

Like many of you, I’ve been trying to figure out how Donald Trump managed to win this election. I’m curious to know what it was that he tapped into, or conversely, Hillary Clinton did not. There are, no doubt, many...

By Robin Miller

If you’re like many marketing professionals, you might feel you’re in an endless struggle with how to define your brand—how to create a positioning that’s memorable and stands out in a crowded, noisy market space.