28
Apr
By Chris Houk

With a smartphone at the ready, any free time can be used to catch up on the latest news and events affecting your business.

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06
Apr
By John Acquavita

When I recently read  that AP Style will begin to lowercase the words “Internet” and “Web” effective June 1, I was a little shocked. Quite frankly, more than shocked, I was severely disappointed.

31
Mar
By Ryan Peverly

As someone who works in public relations and social media, the Wendy Bell saga is quite the conundrum.

22
Mar
By Chris Eifert

The advantages of ABM are obvious. By targeting a market of one, the potential to expand business with that customer increases, as does the relevance of the account to your business.

10
Mar
By John Acquavita

In the modern world of technology, with millions of us hunkered down in front of laptops, PCs, tablets and smartphones, direct mail is the B2B equivalent of the wooly mammoth—once a behemoth on the world’s lands, but now as rare as finding a functional payphone. Or is it?

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