The TriComB2B point-of-view on B2B marketing… and then some

TriComB2B Blogger - Jack Lilienthal
By Jack Lilienthal

In past blog posts, I and other TriComB2B associates have opined about the methods of writing effective copy to promote technical products and services. In re-reading these posts, something jumped out at me: While pointing out the need for comprehensive research, a thorough grasp of the product’s value and distinctive...

TriComB2B Blogger - Patrick McMullen
By Patrick McMullen

Historically, animation and motion graphics on websites were typically built using Flash™ or animated GIFs. After that, video started to take hold. In 2007, Microsoft® released Silverlite®, and since then several other players, such as Adobe AIR, entered the space.

There is now a major shift away from proprietary programming languages and toward HTML5. Even Microsoft jumped on the “cool...

TriComB2B Blogger - John Acquavita
By John Acquavita

While somewhat related, there is a distinct difference between the two professions. Not everyone is aware of which tasks editors and proofreaders are responsible. My mother often tells people I’m an editor when they ask what I do for a living, in order to avoid having to describe in detail what a proofreader does. In general terms, an editor is the person who clarifies an author’s writing,...

TriComB2B Blogger - Chris Eifert
By Chris Eifert

It’s that time of year when B2B marketing agencies and marketers begin honing marketing plans. Whether to shift priorities and where to allocate scarce and precious marketing funds are top concerns.

Thankfully, Kate Maddox and the great people at Ad Age recently published their Annual BtoB Marketing Outlook Survey, which shows how peers in our field are carving up...

TriComB2B Blogger - Jon Berry
By Jon Berry

The term “content marketing” has been the buzz of the B2B marketing world for the last few years, with more companies seeing the merit in developing content strategies, and more budget dollars invested in content-based marketing programs in 2014. A recent...

TriComB2B Blogger - Chris Eifert
By Chris Eifert

Our 2013 research project, conducted with the University of Dayton’s School of Business, resulted in some interesting findings about B2B buyers across different industries. Take a look at the key ones, listed in categories below.

The B2B Buyer Today #TB2BUDstudy infographic: