17
Jun
By Patrick McMullen

By now, most companies have a website. However, many companies have websites that are subpar for a variety of reasons. Maybe the presentation and organization of information is cluttered, confusing or nonexistent. Maybe the design and functionality are dated. Maybe the content on the website hasn’t been updated since the company opened years ago. The Internet is the largest medium for company...

10
Jun
By Jon Berry

A Year in the Lifecycle of an SEO Program

In the mysterious and misunderstood world that is search engine optimization (SEO), one of the most difficult things to explain to clients with new programs is why organic (non-PPC) results won’t be instantaneous. You’ve selected keywords. You’ve updated your copy and metatags. You’ve blogged. You’ve written articles. And though you may have...

02
Jun
By Jack Lilienthal

Many marketing executives are more likely to approach a marketing plan with a “ready-fire-aim” solution than a well-reasoned, targeted plan of attack. And frankly, many marketers don’t really know what a marketing plan is or what the difference is between strategies and objectives, etc. Let me give you an example.

A fired-up product manager told me he needed a marcom plan to achieve a...
14
Apr
By Jon Berry

I thought I knew a thing or two about search engine optimization (SEO) a year ago. Ignorance, as someone once said, is bliss. Admittedly, I’m probably still in the “know enough to be dangerous” category in terms of my overall SEO expertise. But, my time recommending, deploying, and participating in several SEO projects in the past year has produced a pool of very practical, experiential...

29
Mar
By Chris Eifert

A client recently asked us to take a deep dive on one of their solution sets. Something wasn’t right. If one took a sample from their sales forces’ presentation slide decks, the language used and stated value propositions were complex and inconsistent. A couple years of internal organization changes and custom solution development at the urging of sales had created murky answers to the...

17
Mar
By Patrick McMullen

First off, what is a content management system (CMS)?

A CMS is an application that allows for an organized and collaborative approach to create and edit the content and data on a Web site. It also keeps your data and content completely separate from your Web site. Now, what does this mean to you and your business?

First and foremost, it allows you to eliminate the reliance on...

Pages