TriComB2B Blogger - Jon Berry
By Jon Berry

The term “content marketing” has been the buzz of the B2B marketing world for the last few years, with more companies seeing the merit in developing content strategies, and more budget dollars invested in content-based marketing programs in 2014. A recent...

TriComB2B Blogger - Chris Eifert
By Chris Eifert

Our 2013 research project, conducted with the University of Dayton’s School of Business, resulted in some interesting findings about B2B buyers across different industries. Take a look at the key ones, listed in categories below.

The B2B Buyer Today #TB2BUDstudy infographic:

TriComB2B Blogger - Chris Eifert
By Chris Eifert

Every year during budget planning, trade shows receive a lot of scrutiny. Long the subject of controversy in corporate offices due to the costs of exhibiting — some which are clear and some which are hard to track and allocate (e.g., nonproductive salespersons, travel, meals, entertainment, etc.) — it’s a rare year that passes when executives aren’t asking the question, “Do we really need to...

TriComB2B Blogger - Jon Berry
By Jon Berry

And who will win out: content marketing, SEO, social media or digital marketing for B2B?

It’s the end of the year, and the tendency to reflect on what worked, what didn’t and what’s changing as we move into 2014 is irresistible. And, like classic cliffhangers, the fate of disciplines related to search marketing seems to hang in the balance. Is “old SEO” being replaced...

TriComB2B Blogger - John Acquavita
By John Acquavita

If you take a glance at every NFL, NBA, NHL and MLB roster, I can guarantee that you’ll find one common characteristic among them: the old guy. I’m not talking about a geriatric player, but a “veteran” (that’s the term for “old” in professional sports in America) who provides his teammates with intangibles such as leadership, guidance, and other traits that don’t fit nicely into a box score....

TriComB2B Blogger - John Nagy
By John Nagy



1.    Tending to use very long words

2.    (Of words or expressions) long and ponderous; polysyllabic

As a writer, you naturally want to appear to be a subject matter expert for readers. A basic tenet of writing is to communicate your message to your audience. As such, it’s important to find the right words that resonate and quickly...