TriComB2B Blogger - Jon Berry
10
Nov
By Jon Berry

TriComB2B.com, Version 3.0

In case you hadn’t noticed, we recently released an all-new version of TriComB2B.com. It’s the second version of the site we’ve worked on and released in my three years here; the third version since our strategic focus on B2B. Both endeavors I was involved with turned out to be complete site overhauls, offering sometimes painful learning...

TriComB2B Blogger - John Acquavita
20
Oct
By John Acquavita

When I was a teenager, I was very close friends with a girl named Christie. We would often talk for hours at a time, seemingly about everything and nothing at all. We discussed who we were dating, our goals, dreams, aspirations, and about the frustrations of being so close to the freedom of adulthood, yet still under our parents’ “oppressive” rule. I was her escort at her Sweet 16, and she was...

TriComB2B Blogger - John Acquavita
07
Oct
By John Acquavita

In an office setting, people discuss lots of things, from mundane conversations about the weather, to potential client projects, and every now and then, pop culture. The other day, by chance, I happened to find out that a co-worker of mine, Jon Berry, likes the 1989 Patrick Swayze masterpiece that is simply titled, “Road House...

TriComB2B Blogger - Jon Berry
28
Sep
By Jon Berry

Mixed Messages Confuse Both Internal and External Audiences
It’s a fact of life that every business must evolve to remain competitive. Shifting economic and industry-specific conditions make this more of a priority for some businesses than others. Regardless of where your business finds itself in this continuum, long-term planning is critical to any business's success. A...

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TriComB2B Blogger - Chris Eifert
28
Sep
By Chris Eifert

A marketing New Year’s Resolution…something tells me this blog has been written before. But I’m feeling especially lucid today despite holiday over-indulgence. In fact, “my mind is a raging torrent, flooded with rivulets of thought cascading into a waterfall of creative alternatives” (credit to the late, great Harvey Korman and Mel Brooks, Blazing Saddles, 1974). Here goes…

If I was in...

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TriComB2B Blogger - Patrick McMullen
28
Sep
By Patrick McMullen

There has been a lot of talk about a plan to create a personal Internet identification login, officially being called the “Trusted Identity.” At this point details are very hard to come by, and the plan itself is still very vague. I would like to briefly outline the details of the program in a neutral way and encourage everyone to keep an eye on it as the plans become more concrete and...

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