TriComB2B Blogger - John Nagy
By John Nagy



1.    Tending to use very long words

2.    (Of words or expressions) long and ponderous; polysyllabic

As a writer, you naturally want to appear to be a subject matter expert for readers. A basic tenet of writing is to communicate your message to your audience. As such, it’s important to find the right words that resonate and quickly...

TriComB2B Blogger - Chris Eifert
By Chris Eifert

Effective Communications in B2B Marketing

As a B2B marketing agency, we often pontificate about the quality of writing in business communications. After all, high-value, high-quality content is the lifeblood of successful execution in B2B marketing. Good writing means different things to different people. But thanks to a recent Facebook post from the fine folks at Ogilvy, we’re...

TriComB2B Blogger - Emily Grunder
By Emily Grunder

Growing up with social media can make for a hard life. Those awkward middle school years? They’re forever documented on Facebook. But being surrounded by technology and social media for half of my life does have perks, too. Facebook primarily allowed me and my friends a place to share our pictures and memories. In high school, the Sunday after a big football game, Homecoming, or prom allowed...

TriComB2B Blogger - John Acquavita
By John Acquavita

I have a lot of sympathy for foreigners who aspire to translate their native tongue into English as a career. I imagine English has to be one of the most difficult languages for non-native speakers to learn, let alone master. If you have ever taught middle or high school, you know that even native speakers frequently struggle with nuances of the language. As a proofreader, I’ve witnessed this...

TriComB2B Blogger - Jon Berry
By Jon Berry

As a content developer, I’m constantly trying to figure out ways to best convey our clients’ value propositions. When probing for information to help me express these ideas most effectively, I often follow a basic line of questioning: What’s the most important thing your audience needs to hear to be convinced to make a purchase decision? What technical advantages do your products have or...

TriComB2B Blogger - John Acquavita
By John Acquavita

To follow up on my previous post in which I discussed some reasons why companies should utilize their blogs, I’d like to now share some ways that you can easily use to increase the amount of people who read your blog. It’s important to increase blog readership for one simple reason: as more people read your blog, the...