TriComB2B Blogger - Patrick McMullen
21
May
By Patrick McMullen

I recently attended a series of meetings between our internal team and our search engine optimization partner. The nice thing about sitting through the individual discussions about each of our Search Engine Optimization (SEO) clients is that I heard the current status and future plans for all of them. Because of that, I was able to pick up on some of the key trends that are taking place right...

Tags:
TriComB2B Blogger - Chris Eifert
09
May
By Chris Eifert

While preparing for our recent office relocation, I ran across a quote I’d taped to my desk from John Ruskin, a 19th century English essayist, critic and reformer.

It’s unwise to pay too much, but it is worse to pay too little. When you pay too much, you lose money — that’s all. When you pay too little, you sometimes lose everything, because the thing you bought was...

TriComB2B Blogger - John Acquavita
16
Apr
By John Acquavita

I have never made an attempt to hide my complete obsession with action movies and its heroes of yesteryear. Actors such as Sylvester Stallone, Arnold Schwarzenegger, Jean-Claude Van Damme, Steven Seagal, Patrick Swayze and Michael Dudikoff starred in classic movies that I own and hold near and dear to my heart. I watch them often, and even though I can recite entire scenes verbatim, I never...

TriComB2B Blogger - Chris Eifert
09
Apr
By Chris Eifert

I recently stumbled across this blog post by Peter O’Neill from Forrester — “…B2B Marketers Are Still Stuck in Their Product Marketing Comfort Zone.” The premise of the article is that B2B marketing agencies and marketers are...

TriComB2B Blogger - Melissa Lorenz
26
Mar
By Melissa Lorenz

I recently watched a great documentary by Keanu Reeves entitled, “Side by Side”. (You can view the trailer here.) It examined the evolution of digital filmmaking over the last two decades and explored the differences between it and the traditional photochemical process. It clearly showed that digital is gaining traction...

TriComB2B Blogger - Robin Miller
12
Mar
By Robin Miller

I was working on a blog for a client related to the blurring lines of software in their industry. It got me thinking about this phenomenon in sales and marketing in the B2B world. It seems that as companies move to content-based marketing strategies and subsequently marketing automation programs to disseminate that information, the previous clearly defined roles for sales and marketing teams...

Pages