TriComB2B Blogger - Robin Miller
24
Jan
By Robin Miller

Sixteen years ago, my cousin and I gave birth to our children six months apart. When those events happened, the line of communication went something like this: One family member from the delivery room called another family member, the person who got the call proceeded to call another person, and the process continued for some time until the necessary people to know the news were contacted....

TriComB2B Blogger - Chris Eifert
09
Jan
By Chris Eifert

For years, there has been real hesitance by marketing directors and VPs to engage in blogging. Maybe it’s just the word — “blog.” It just doesn’t sound very corporate, does it? Or maybe it was our first exposure to the blog concept — likely some personal blog dedicated to family recipes, funny things children say, book club favorites or professional sports analysis. Doesn’t feel very corporate...

TriComB2B Blogger - John Nagy
18
Dec
By John Nagy

I've learned countless lessons over my years in advertising. The ones that seem to ring the truest come more from the laws of Murphy than from the principles of Ogilvy.

Here are a few observations: 

A good ad is one that runs.

...

TriComB2B Blogger - Chris Eifert
06
Dec
By Chris Eifert

It never fails. The final part of the year becomes frantic — last-second projects to execute; budgets to prepare; presents to buy; relatives to visit; parties to attend. It seems we work and play harder than ever in November and December.

And when the work comes fast in B2B marketing and advertising, it’s easy to want to do things quickly and suspend thinking about...
TriComB2B Blogger - Chris Eifert
04
Dec
By Chris Eifert

“We need to focus our marketing on getting the attention of C-Levels.” We hear this a lot in B2B. Everyone who is selling sophisticated, technically complex products or solutions with a big price tag knows that at some point, a CXO may need to sign off on a requisition to finalize the deal. Therefore, it only makes sense that the marketing spend needs to address this audience, right?

...
TriComB2B Blogger - Chris Eifert
31
Oct
By Chris Eifert

Content, content, content. Yes, the new Marcia Brady of the marketing family has arrived, getting all the attention with its beautiful hair, great wardrobe and many other attractive features. And nearly everyone in the B2B marketing space is a prospective suitor, from professional bloggers to B2B journalists. Everyone wants to be friends with Marcia — I mean, content marketing.

...

Pages