TriComB2B Blogger - Chris Eifert
06
Apr
By Chris Eifert

First, let me say that I’ve been as guilty as anyone when it comes to abusing the English language to make a simple business concept sound overly complex and sophisticated. I obviously suffer from some type of professional self-esteem issue. Why else would I subject my peers and co-workers to ongoing references to marketing budgets as marketing “spend” or why I refer to the fundamentals as “...

TriComB2B Blogger - Chris Eifert
21
Mar
By Chris Eifert

Holy Schnikes! I was just looking at the latest SEO report for our own website. Then I double checked the rankings myself to make sure there wasn’t some mistake. TriComB2B ranked #1 in Google for “B2B Advertising Agencies?” #1 for “B2B Marketing Agency?” Little ol’ us? And that’s not it. We’re Top 10 for all the good ones. That’s right…there we sit, adjacent to some pretty heady names in our...

TriComB2B Blogger - Jon Berry
01
Oct
By Jon Berry

While everyone wants leads, not everyone wants to pick up the phone. It’s quite common for Sales (with a capital S = those good folks who are dedicated to securing new business) to not want to bother with making cold calls unless the lead is a notch or two above the “Cold” status (capital C = don’t waste my time). At the very least, multi-channel lead-gen campaigns should soften the beaches...

TriComB2B Blogger - Chris Eifert
27
Sep
By Chris Eifert

It’s football season. So if you’re a fan, you’ve probably heard the trite expression “Statistics are for losers” from your favorite sports radio talk show host by now. No doubt, teams and fans that point to the game stats rather than the scoreboard are generally running from something – like the fact they’re losing more games than they’re winning. I’m a long-time Bengals fan so I’m pretty...

TriComB2B Blogger - Patrick McMullen
17
Jun
By Patrick McMullen

By now, most companies have a website. However, many companies have websites that are subpar for a variety of reasons. Maybe the presentation and organization of information is cluttered, confusing or nonexistent. Maybe the design and functionality are dated. Maybe the content on the website hasn’t been updated since the company opened years ago. The Internet is the largest medium for company...

TriComB2B Blogger - Jon Berry
10
Jun
By Jon Berry

A Year in the Lifecycle of an SEO Program

In the mysterious and misunderstood world that is search engine optimization (SEO), one of the most difficult things to explain to clients with new programs is why organic (non-PPC) results won’t be instantaneous. You’ve selected keywords. You’ve updated your copy and metatags. You’ve blogged. You’ve written articles. And though you may have...

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