TriComB2B Blogger - Patrick McMullen
28
Sep
By Patrick McMullen

There has been a lot of talk about a plan to create a personal Internet identification login, officially being called the “Trusted Identity.” At this point details are very hard to come by, and the plan itself is still very vague. I would like to briefly outline the details of the program in a neutral way and encourage everyone to keep an eye on it as the plans become more concrete and...

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TriComB2B Blogger - Chris Eifert
28
Sep
By Chris Eifert

A marketing New Year’s Resolution…something tells me this blog has been written before. But I’m feeling especially lucid today despite holiday over-indulgence. In fact, “my mind is a raging torrent, flooded with rivulets of thought cascading into a waterfall of creative alternatives” (credit to the late, great Harvey Korman and Mel Brooks, Blazing Saddles, 1974). Here goes…

If I was in...

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TriComB2B Blogger - Jon Berry
28
Sep
By Jon Berry

Mixed Messages Confuse Both Internal and External Audiences
It’s a fact of life that every business must evolve to remain competitive. Shifting economic and industry-specific conditions make this more of a priority for some businesses than others. Regardless of where your business finds itself in this continuum, long-term planning is critical to any business's success. A...

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TriComB2B Blogger - Jack Lilienthal
28
Sep
By Jack Lilienthal

I’ve wanted to talk about proofreading for some time, but in the age of texting and tweeting I thought: to what avail? A recent subhead in a prestigious trade journal, however, revived my determination to do so. It read:

“Use this method to allogate (sic) limited maintenance resources to the most critical equipment.”

Now in the age of “ginormous” passing itself off as a...

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TriComB2B Blogger - Chris Eifert
28
Sep
By Chris Eifert

I just finished editing a research report we’ve been working on that explores several aspects of the considered purchase process. We surveyed hundreds of decision makers from a variety of B2B markets. Because we spend the majority of our time in the “communications” segment of the marketing discipline, we asked the obligatory questions about preferred and trusted information sources. We let...

TriComB2B Blogger - Chris Eifert
28
Sep
By Chris Eifert

In my experience, B2B marketers have proven to be excellent collaborators. We constantly share best practices, tactical preferences, measures of efficacy, and budget spending trends through a variety of media, whether we’re responding to research requests or sharing ideas across social marketing channels. I’m a huge fan of groups like Marketing Sherpa and MarketingProfs, and rely on their...

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