TriComB2B Blogger - Chris Eifert
22
Mar
By Chris Eifert

It is often said that children speak with great wisdom. And while my nine-year-old daughter is incredibly bright, I haven’t often thought of her as wise. She’s cute. She’s nine. But is she wise? Last week, I saw an article about her favorite pop star, Taylor Swift, doing something incredibly sweet for a cancer-fighting teenager (here’s the...

TriComB2B Blogger - Chris Eifert
06
Mar
By Chris Eifert

It seems most B2B marketing plans are outlined in terms of “how much” we need to get done. Something like … This year, we need to produce:

-     12 news releases

-     20 case studies

-     4 feature stories

-     10 videos

-     300 tweets

-     4 internal newsletters

-     12 customer emails

-     1...

TriComB2B Blogger - Jon Berry
29
Feb
By Jon Berry

This and other confounding social network happenings

Social media never ceases to amaze me. Take the next latest thing, Pinterest, for example. It has essentially exploded on the scene with a largely female demographic user-base (only 20% are men). And though...

TriComB2B Blogger - Chris Eifert
14
Feb
By Chris Eifert

There seems to be evidence of an economic recovery, although perspectives on its ferocity and sustainability vary depending on your news source and political bent. And with recovery comes renewed interest in marketing and advertising, with companies looking to re-establish their brands in markets both old and new.

Maybe it’s just me, but it seems like the downturn has led to a renewed...

TriComB2B Blogger - Jack Lilienthal
30
Jan
By Jack Lilienthal

 

While reading a political article (actually, more like a screed) the other day, I came across the description of a candidate as an “ectomorph.” Upon quick reflection, I deemed the term descriptively spot on. This in turn led me to consider its variants: endomorph and mesomorph.

Now for those who may not know what these words mean (or are too lazy to look them up), here are...

TriComB2B Blogger - Jack Lilienthal
06
Dec
By Jack Lilienthal

“Success has a thousand fathers; failure is an orphan,” goes the old saying. But failure itself can be positive if lessons learned are applied to future schemes and dreams, turning dismal defeat into incandescent entelechy. No pun intended, but think of the careers of Thomas Edison and the recently deceased Steve Jobs. Both men’s business lives were marked by a spectacular succession of...

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