TriComB2B Blogger - Chris Eifert
25
Mar
By Chris Eifert

The link between University of Dayton basketball and the Dayton community is a phenomenon I feel only few communities in this country have.

I’m an alumnus and a lifelong fan, but my life hasn’t been long enough to appreciate the full scope of this relationship. I know bits and pieces of the 1950s and 1960s powerhouse programs, with NIT wins (when the NIT mattered) and numerous successes...

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TriComB2B Blogger - Jon Berry
17
Mar
By Jon Berry

How to Reach Our Primary B2B Decision Makers

In the five years that I’ve written B2B marketing copy here at TriComB2B, I’ve discovered that there are distinct similarities in the influencer/buyer audiences we target. Typically, B2B content marketing campaigns focus on one or two primary audiences, and it’s extremely important to develop content that speaks to their...

TriComB2B Blogger - Jack Lilienthal
04
Mar
By Jack Lilienthal

In past blog posts, I and other TriComB2B associates have opined about the methods of writing effective copy to promote technical products and services. In re-reading these posts, something jumped out at me: While pointing out the need for comprehensive research, a thorough grasp of the product’s value and distinctive...

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TriComB2B Blogger - Patrick McMullen
24
Feb
By Patrick McMullen

Historically, animation and motion graphics on websites were typically built using Flash™ or animated GIFs. After that, video started to take hold. In 2007, Microsoft® released Silverlite®, and since then several other players, such as Adobe AIR, entered the space.

There is now a major shift away from proprietary programming languages and toward HTML5. Even Microsoft jumped on the “cool...

TriComB2B Blogger - John Acquavita
17
Feb
By John Acquavita

While somewhat related, there is a distinct difference between the two professions. Not everyone is aware of which tasks editors and proofreaders are responsible. My mother often tells people I’m an editor when they ask what I do for a living, in order to avoid having to describe in detail what a proofreader does. In general terms, an editor is the person who clarifies an author’s writing,...

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TriComB2B Blogger - Chris Eifert
03
Feb
By Chris Eifert

It’s that time of year when B2B marketing agencies and marketers begin honing marketing plans. Whether to shift priorities and where to allocate scarce and precious marketing funds are top concerns.

Thankfully, Kate Maddox and the great people at Ad Age recently published their Annual BtoB Marketing Outlook Survey, which shows how peers in our field are carving up...

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