TriComB2B Blogger - Chris Eifert
28
Sep
By Chris Eifert

In my experience, B2B marketers have proven to be excellent collaborators. We constantly share best practices, tactical preferences, measures of efficacy, and budget spending trends through a variety of media, whether we’re responding to research requests or sharing ideas across social marketing channels. I’m a huge fan of groups like Marketing Sherpa and MarketingProfs, and rely on their...

TriComB2B Blogger - Jack Lilienthal
16
Sep
By Jack Lilienthal

Perhaps the single greatest impediment to clear communications is the argot. Without doubt, the greatest offenders (outside government bureaucrats, of course) are B2B marketing communicators. The argot (silent “t’) is an insider’s slang (i.e., code words and phrases) created to obfuscate the simple in hope of making it more complex to those outside their limited (and often inconsequential)...

TriComB2B Blogger - Chris Eifert
09
Aug
By Chris Eifert

Well, crap. Here we go again. It doesn’t seem too long ago that the first credit crisis hit and now, although the causes are quite different, we face another round of serious uncertainty. Last week, after watching the S&P 500 drop seven percent in a day, one financial pundit suggested the U.S. must take its “… medicine of debt destruction or restructuring on a grand scale.” Unfortunately,...

TriComB2B Blogger - Patrick McMullen
29
Jul
By Patrick McMullen

That is the question, and oftentimes it shouldn’t be. I recently read a couple of articles passed along by my co-worker, Jesse Gifford, listing reasons why mobile applications are overrated in the “web versus mobile” wars. They are great articles, but I was amazed to see that neither really covered how unnecessary a mobile app is most of...

TriComB2B Blogger - Patrick McMullen
14
Jun
By Patrick McMullen

Disaster recovery is the process and practice of ensuring that your technical infrastructure is backed up in a way that can be restored should disaster occur. None of us plan on dying tomorrow, but odds are you have life insurance and nobody will question why. Think of a disaster recovery plan to be life insurance for your company’s technology. Simply put, you will wish you had something in...

TriComB2B Blogger - John Nagy
09
May
By John Nagy

We are currently working on a redesign of a new client’s logo and graphic system. An important part of the system is color. Color gives the brand individuality, expressiveness and consistency.

Variations of a Pantone Color Orange was chosen for the brand’s logo color. Our original...

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