TriComB2B Blogger - Jon Berry
27
Aug
By Jon Berry

As a content developer, I’m constantly trying to figure out ways to best convey our clients’ value propositions. When probing for information to help me express these ideas most effectively, I often follow a basic line of questioning: What’s the most important thing your audience needs to hear to be convinced to make a purchase decision? What technical advantages do your products have or...

TriComB2B Blogger - John Acquavita
22
Aug
By John Acquavita

To follow up on my previous post in which I discussed some reasons why companies should utilize their blogs, I’d like to now share some ways that you can easily use to increase the amount of people who read your blog. It’s important to increase blog readership for one simple reason: as more people read your blog, the...

TriComB2B Blogger - Chris Eifert
20
Aug
By Chris Eifert

Remember the triple bottom line? Remember sustainability? Reduced carbon footprint, environmentally conscious and eco-friendly? It seems only yesterday when every advertiser (B2B marketing included) thought a strong green message could create differentiation in a crowded market. Everyone wanted a green leaf attached to their logo and displayed prominently on their website. In fact, it was less...

TriComB2B Blogger - John Acquavita
15
Aug
By John Acquavita

As a proofreader, there really aren’t too many aspects of the profession that I can debate. Grammar and spelling rules exist for a reason; you memorize them and then apply them in your work. It’s pretty cut and dry. But every so often, an issue pops up that gets people in my line of work fired up, draw lines in the sand, and make impassioned defenses for their beliefs. Heck, it even got mocked...

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TriComB2B Blogger - John Acquavita
13
Aug
By John Acquavita

If you approached someone 20 years ago and asked them to describe what a blog is and explain its purpose, you’d either get blank stares or at best get a mention of a character in Dr. Seuss’ The Shape of Me and Other Stuff, first published in 1973. Blogs started in small pockets of the Internet years ago, but have become extremely prevalent in recent years. The opportunities for their...

TriComB2B Blogger - John Acquavita
18
Jul
By John Acquavita

Decades ago, my undergraduate major was speech communications. In the mid-90s, preparing speeches was a lot more involved than today’s simple Google search. After narrowing down your speech topic, you had to brave the elements, trek to the library on campus, and pore through reams of microfiche to find data that would support your argument. Then you’d have to spend 15 cents to print each page...

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