TriComB2B Blogger - Chris Eifert
By Chris Eifert

Every year during budget planning, trade shows receive a lot of scrutiny. Long the subject of controversy in corporate offices due to the costs of exhibiting — some which are clear and some which are hard to track and allocate (e.g., nonproductive salespersons, travel, meals, entertainment, etc.) — it’s a rare year that passes when executives aren’t asking the question, “Do we really need to...

TriComB2B Blogger - Jon Berry
By Jon Berry

And who will win out: content marketing, SEO, social media or digital marketing for B2B?

It’s the end of the year, and the tendency to reflect on what worked, what didn’t and what’s changing as we move into 2014 is irresistible. And, like classic cliffhangers, the fate of disciplines related to search marketing seems to hang in the balance. Is “old SEO” being replaced...

TriComB2B Blogger - John Acquavita
By John Acquavita

If you take a glance at every NFL, NBA, NHL and MLB roster, I can guarantee that you’ll find one common characteristic among them: the old guy. I’m not talking about a geriatric player, but a “veteran” (that’s the term for “old” in professional sports in America) who provides his teammates with intangibles such as leadership, guidance, and other traits that don’t fit nicely into a box score....

TriComB2B Blogger - John Nagy
By John Nagy



1.    Tending to use very long words

2.    (Of words or expressions) long and ponderous; polysyllabic

As a writer, you naturally want to appear to be a subject matter expert for readers. A basic tenet of writing is to communicate your message to your audience. As such, it’s important to find the right words that resonate and quickly...

TriComB2B Blogger - Chris Eifert
By Chris Eifert

Effective Communications in B2B Marketing

As a B2B marketing agency, we often pontificate about the quality of writing in business communications. After all, high-value, high-quality content is the lifeblood of successful execution in B2B marketing. Good writing means different things to different people. But thanks to a recent Facebook post from the fine folks at Ogilvy, we’re...

TriComB2B Blogger - Emily Grunder
By Emily Grunder

Growing up with social media can make for a hard life. Those awkward middle school years? They’re forever documented on Facebook. But being surrounded by technology and social media for half of my life does have perks, too. Facebook primarily allowed me and my friends a place to share our pictures and memories. In high school, the Sunday after a big football game, Homecoming, or prom allowed...