TriComB2B Blogger - Jon Berry
06
Jun
By Jon Berry

In my previous B2B content marketing best practices blogs, I discussed the importance of providing educational materials, knowing your audience and...

TriComB2B Blogger - Jack Lilienthal
23
May
By Jack Lilienthal

“Danged if I knowed.”

Okay, class. The first things we’re going to cover today are the definitions of diction and syntax. Sure, you learned these in grade school, vaguely remembered them in high school, and then allowed them to completely slip from consciousness in college. No wonder English 101 was such a nightmare.

  • Diction is the choice and use...
TriComB2B Blogger - John Acquavita
20
May
By John Acquavita

To me, a thousand words is a lot. It takes me a long time to read text (especially technical text) and digest it, so I need to read at a slower pace than others. However, all too often I get distracted when I read, and then need to re-read the same thing I just read.

Perhaps viewing MTV in its heyday contributed in some small way to my inability to concentrate for longer periods of time...

TriComB2B Blogger - Troy Burk
06
May

This is a guest post from our partners at Right On Interactive. They focus on marketing automation and assist TriComB2B with life cycle marketing software for client programs. Today, Right On Interactive CEO Troy Burk explains how marketing automation fits into the lifecycle of B2B industrial marketing...

TriComB2B Blogger - Patrick McMullen
02
May
By Patrick McMullen

Do you remember a Toby Keith song from 2001 called “I Wanna Talk About Me”? While I personally think it’s a hilarious and catchy song, have you ever actually known someone who you would swear Toby Keith must have encountered to even come up with the song’s concept? Of course you do — we all know a couple of those people! After rants about everything from their new shoes, to their...

TriComB2B Blogger - Jon Berry
21
Apr
By Jon Berry

So far in this blog series, I’ve focused on content strategies, not the process of content development. But the rubber meets the road in this installment, and it’s time to roll up our sleeves. Here, I’m covering something near and dear to my veracious content developer heart, and that is how to create content from a position of authority.

In case you missed the first...

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