This is a guest post from our partners at Right On Interactive. They focus on marketing automation and assist TriComB2B with life cycle marketing software for client programs. Today, Right On Interactive CEO Troy Burk explains how marketing...

By Patrick McMullen

Do you remember a Toby Keith song from 2001 called “I Wanna Talk About Me”? While I personally think it’s a hilarious and catchy song, have you ever actually known someone who you would swear Toby Keith must have encountered to even come up with the song’s concept? Of course you do — we all know a couple of those people! After rants about everything from their new shoes, to their...

By Jon Berry

So far in this blog series, I’ve focused on content strategies, not the process of content development. But the rubber meets the road in this installment, and it’s time to roll up our sleeves. Here, I’m covering something near and dear to my veracious content developer heart, and that is how to create content from a position of authority.

In case you missed the first...

By Chris Eifert

The link between University of Dayton basketball and the Dayton community is a phenomenon I feel only few communities in this country have.

I’m an alumnus and a lifelong fan, but my life hasn’t been long enough to appreciate the full scope of this relationship. I know bits and pieces of the 1950s and 1960s powerhouse programs, with NIT wins (when the NIT mattered) and numerous successes...