TriComB2B Blogger - Jon Berry
By Jon Berry

At its essence, creating impactful content requires mechanical precision and deliberate execution. It starts with selecting a topic on which you have considerable expertise, progresses with extensive research, and culminates in the completion of a high-value, finished piece.

As important as it for your marketing program to frequently create high-value content — such as a new technical...

TriComB2B Blogger - Patrick McMullen
By Patrick McMullen

Let’s start with a question: What is a developer? If you Google the term, you will find something similar to the following:

1. A person or organization that develops something.
2. A person who grows or matures at a...
TriComB2B Blogger - Robin Miller
By Robin Miller

Sixteen years ago, my cousin and I gave birth to our children six months apart. When those events happened, the line of communication went something like this: One family member from the delivery room called another family member, the person who got the call proceeded to call another person, and the process continued for some time until the necessary people to know the news were contacted....

TriComB2B Blogger - Chris Eifert
By Chris Eifert

For years, there has been real hesitance by marketing directors and VPs to engage in blogging. Maybe it’s just the word — “blog.” It just doesn’t sound very corporate, does it? Or maybe it was our first exposure to the blog concept — likely some personal blog dedicated to family recipes, funny things children say, book club favorites or professional sports analysis. Doesn’t feel very corporate...

TriComB2B Blogger - John Nagy
By John Nagy

I've learned countless lessons over my years in advertising. The ones that seem to ring the truest come more from the laws of Murphy than from the principles of Ogilvy.

Here are a few observations: 

A good ad is one that runs.


TriComB2B Blogger - Chris Eifert
By Chris Eifert

It never fails. The final part of the year becomes frantic — last-second projects to execute; budgets to prepare; presents to buy; relatives to visit; parties to attend. It seems we work and play harder than ever in November and December.

And when the work comes fast in B2B marketing and advertising, it’s easy to want to do things quickly and suspend thinking about...