TriComB2B Blogger - Lauren Littfield
20
Jun

This is a guest post from our partners at Right On Interactive. They focus on marketing automation and assist TriComB2B with life cycle marketing software for client programs. Today, Right On Interactive Director of Marketing Lauren Littlefield discusses what engagement means in the B2B marketing sales cycle...

TriComB2B Blogger - Chris Eifert
20
Jun
By Chris Eifert

Here and there, we see the words “big data” creeping into marketing publications and blogs as marketers look to engage customers more effectively. There are plenty of new books and articles on the topic emerging every day. But before we try to understand what B2B marketing with big data could mean, perhaps we need to know what big data actually means.

Turns out, the market itself isn’t...

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TriComB2B Blogger - Jon Berry
06
Jun
By Jon Berry

In my previous B2B content marketing best practices blogs, I discussed the importance of providing educational materials, knowing your audience and...

TriComB2B Blogger - Jack Lilienthal
23
May
By Jack Lilienthal

“Danged if I knowed.”

Okay, class. The first things we’re going to cover today are the definitions of diction and syntax. Sure, you learned these in grade school, vaguely remembered them in high school, and then allowed them to completely slip from consciousness in college. No wonder English 101 was such a nightmare.

  • Diction is the choice and use...
TriComB2B Blogger - John Acquavita
20
May
By John Acquavita

To me, a thousand words is a lot. It takes me a long time to read text (especially technical text) and digest it, so I need to read at a slower pace than others. However, all too often I get distracted when I read, and then need to re-read the same thing I just read.

Perhaps viewing MTV in its heyday contributed in some small way to my inability to concentrate for longer periods of time...

TriComB2B Blogger - Troy Burk
06
May

This is a guest post from our partners at Right On Interactive. They focus on marketing automation and assist TriComB2B with life cycle marketing software for client programs. Today, Right On Interactive CEO Troy Burk explains how marketing automation fits into the lifecycle of B2B industrial marketing...

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