TriComB2B Blogger - John Acquavita
17
Feb
By John Acquavita

While somewhat related, there is a distinct difference between the two professions. Not everyone is aware of which tasks editors and proofreaders are responsible. My mother often tells people I’m an editor when they ask what I do for a living, in order to avoid having to describe in detail what a proofreader does. In general terms, an editor is the person who clarifies an author’s writing,...

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TriComB2B Blogger - Chris Eifert
03
Feb
By Chris Eifert

It’s that time of year when B2B marketing agencies and marketers begin honing marketing plans. Whether to shift priorities and where to allocate scarce and precious marketing funds are top concerns.

Thankfully, Kate Maddox and the great people at Ad Age recently published their Annual BtoB Marketing Outlook Survey, which shows how peers in our field are carving up...

TriComB2B Blogger - Jon Berry
15
Jan
By Jon Berry

The term “content marketing” has been the buzz of the B2B marketing world for the last few years, with more companies seeing the merit in developing content strategies, and more budget dollars invested in content-based marketing programs in 2014. A recent...

TriComB2B Blogger - Chris Eifert
14
Jan
By Chris Eifert

Our 2013 research project, conducted with the University of Dayton’s School of Business, resulted in some interesting findings about B2B buyers across different industries. Take a look at the key ones, listed in categories below.

The B2B Buyer Today #TB2BUDstudy infographic: http://bit.ly/1iRR6LD

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TriComB2B Blogger - Chris Eifert
09
Jan
By Chris Eifert

Every year during budget planning, trade shows receive a lot of scrutiny. Long the subject of controversy in corporate offices due to the costs of exhibiting — some which are clear and some which are hard to track and allocate (e.g., nonproductive salespersons, travel, meals, entertainment, etc.) — it’s a rare year that passes when executives aren’t asking the question, “Do we really need to...

TriComB2B Blogger - Jon Berry
11
Dec
By Jon Berry

And who will win out: content marketing, SEO, social media or digital marketing for B2B?

It’s the end of the year, and the tendency to reflect on what worked, what didn’t and what’s changing as we move into 2014 is irresistible. And, like classic cliffhangers, the fate of disciplines related to search marketing seems to hang in the balance. Is “old SEO” being replaced...

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