The TriComB2B point-of-view on B2B marketing… and then some


TriComB2B Blogger - John Acquavita
23
Dec
By John Acquavita

With 2014 inching ever closer to 2015, I thought it was appropriate to showcase some of the B2B Marketing blogs worthy of rereads (because we both know that you read these the first time they were posted). Here are some of the authors, listed alphabetically, and the topics they covered throughout 2014.

I, John Acquavita, wrote on a...

TriComB2B Blogger - Chuck Bertini
12
Dec
By Chuck Bertini

When developing your marketing plan be sure not to overlook — or worse, take for granted — your channel partners. If you concentrate too much on the end user, you may lose focus on who’s closest to you: your dealers, distributors and reps.

Sure, you know how important these organizations are to your success. They represent you in the marketplace. They link your brand to your end-user...

TriComB2B Blogger - Chris Eifert
08
Dec
By Chris Eifert

In a recent Wall Street Journal article, Steven Pinker, respected experimental psychologist and one of the world’s foremost writers on language, sounded off on the subject of bad writing. Please take five minutes to read the article....

TriComB2B Blogger - John Nagy
02
Dec
By John Nagy

Have you ever noticed that a breakthrough idea often comes to you when you least expect it—for example, when you’re taking a shower, during your commute to work, while you are waking up or going to sleep, or just daydreaming. Sometimes it pops up while you’re busy working on another problem. Why does the big idea elude you when you are putting many hours of concentrated, focused effort behind...

TriComB2B Blogger - Chris Eifert
25
Nov
By Chris Eifert

I’m an engineer (by degree, anyway). I’ve been accused of being too even keeled — no big highs, no deep lows. Am I void of emotion? Hardly. You just don’t see mine easily.

I’ve probably described the majority of the technical and engineering types out there. These brethren are my customers’ target audience. Every day, we help craft positions, campaigns and messages to make this audience...

TriComB2B Blogger - Chris Eifert
20
Nov
By Chris Eifert

I recently found this research from McKinsey & Company about the themes business-to-business (B2B) marketers choose for company positioning and their influence on brand perception. The research used publicly available information from the Fortune 500...

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