TriComB2B Blogger - Chris Eifert
25
Nov
By Chris Eifert

I’m an engineer (by degree, anyway). I’ve been accused of being too even keeled — no big highs, no deep lows. Am I void of emotion? Hardly. You just don’t see mine easily.

I’ve probably described the majority of the technical and engineering types out there. These brethren are my customers’ target audience. Every day, we help craft positions, campaigns and messages to make this audience...

TriComB2B Blogger - Chris Eifert
20
Nov
By Chris Eifert

I recently found this research from McKinsey & Company about the themes business-to-business (B2B) marketers choose for company positioning and their influence on brand perception. The research used publicly available information from the Fortune 500...

TriComB2B Blogger - Patrick McMullen
18
Nov
By Patrick McMullen

There has been an onslaught of similar articles to this one recently, so this concept was no surprise to me. No doubt the tides are changing for information retrieval (typically in favor of apps over the Web for mobile users), but for most things information search-related, people still resort to the...

TriComB2B Blogger - Jon Berry
12
Nov
By Jon Berry

To be effective, B2B marketing campaigns and content programs need to be based on clear, convincing stories. As my colleague Jocelyn Hodson recently blogged about, regardless of the audience, platform or content delivery method, the “story”...

TriComB2B Blogger - Jocelyn Hodson
31
Oct
By Jocelyn Hodson

I first fell in love with Kevin Spacey watching The Usual Suspects. His role was so understated throughout the movie until the very end, and I was floored when it all came together. As I was wrapping up my degree in communications and sifting through all the required literature classes, I started digging in to his ties with theater while reading Glengarry Glen Ross, a play...

TriComB2B Blogger - John Acquavita
16
Oct
By John Acquavita

I turn 40 in a few weeks, and quite frankly, it’s a little tough for me to deal with. My wife and I have two small children at home, a toddler and a newborn. Needless to say, it’s been a little chaotic in the house. As such, I found myself seeking a method by which to cope with the stressors of being subjected to endless temper tantrums, television for toddlers, getting covered in baby bodily...

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