TriComB2B Blogger - Robin Miller
12
Mar
By Robin Miller

I was working on a blog for a client related to the blurring lines of software in their industry. It got me thinking about this phenomenon in sales and marketing in the B2B world. It seems that as companies move to content-based marketing strategies and subsequently marketing automation programs to disseminate that information, the previous clearly defined roles for sales and marketing teams...

TriComB2B Blogger - John Nagy
07
Mar
By John Nagy

Even in the midst of all the revolutionary sociological changes and technological advances in communications and going to market, some things remain the same. One of these is the foundation for branding. It’s based on the three attributes in this question: Is the brand compelling, credible and unique? Or asked another way, through the customer’s eyes: “Why should I care?” “Why should I believe...

TriComB2B Blogger - Chris Eifert
28
Feb
By Chris Eifert

It’s March and college basketball is on my mind. Unfortunately, barring an A-10 tournament miracle, my beloved UD Flyers will soon be watching games, not playing. So this blog is written with reluctant admiration for a team that looks to be a long-term nemesis for the Flyers and also very involved in this year’s NCAA tournament.

In January, my dad invited me to attend the UD-Butler game...

TriComB2B Blogger - Jon Berry
21
Feb
By Jon Berry

At its essence, creating impactful content requires mechanical precision and deliberate execution. It starts with selecting a topic on which you have considerable expertise, progresses with extensive research, and culminates in the completion of a high-value, finished piece.

As important as it for your marketing program to frequently create high-value content — such as a new technical...

TriComB2B Blogger - Patrick McMullen
05
Feb
By Patrick McMullen

Let’s start with a question: What is a developer? If you Google the term, you will find something similar to the following:

De-vel-op-er
Noun
 
1. A person or organization that develops something.
2. A person who grows or matures at a...
TriComB2B Blogger - Robin Miller
24
Jan
By Robin Miller

Sixteen years ago, my cousin and I gave birth to our children six months apart. When those events happened, the line of communication went something like this: One family member from the delivery room called another family member, the person who got the call proceeded to call another person, and the process continued for some time until the necessary people to know the news were contacted....

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