TriComB2B Blogger - Jack Lilienthal
By Jack Lilienthal

A language doctor, that is.

Diction and syntax are to the technical writer as algebra and geometry, respectively, are to the engineer. Diction, the precise selection of words, phrases, clauses, etc., is the language of the writer as algebra is the language of the engineer. Syntax, the construction of sentences, paragraphs, abstracts, etc., is the structure of...

TriComB2B Blogger - Jon Berry
By Jon Berry

In a perfect world, a B2B content marketing strategy would incorporate various tactics in a deliberately coordinated fashion. For example, one might launch a new website containing white papers, case studies, a blog, published articles, videos and infographics in a dedicated resources section. This hub would serve as the focal point for all SEO, B2B buyer...

TriComB2B Blogger - Chris Eifert
By Chris Eifert

Sometimes when we discuss blogging with business marketing professionals, we get that look. You know the one — the one that says, “I’m listening politely, but you’ll never sell me on this because no one looks at blogs and, even if they did, they don’t add any value to the marketing mix.” It happened to me just the other week. After a failed attempt to get a blogging initiative approved, I was...

TriComB2B Blogger - Robin Miller
By Robin Miller

When you decide to make a major purchase in your personal life (e.g., car, home, boat, engagement ring, etc.), you certainly do your due diligence on it. You read user reviews, compare prices, eliminate risks, and generally do everything in your power to ensure you are making a prudent financial decision.

The same principle holds for B2B research and purchase decisions. But how can you...

TriComB2B Blogger - John Acquavita
By John Acquavita

Ever since it first aired, “MacGyver” has been and will forever be my all-time favorite TV show. It starred Richard Dean Anderson as a field agent of The Phoenix Foundation, who would regularly traverse the globe on some variation of a peace mission. The catchy opening theme still...

TriComB2B Blogger - Abigail Kesler
By Abigail Kesler

Technology never stands still. That’s part of its appeal — it conforms to our needs and pushes the boundaries. One of the largest challenges that comes with these changes is understanding which B2B mobile marketing option in the myriad of ever-growing choices is the best one for meeting the needs of your audience.

When Web viewing on smaller screens started to become popular, sites...