jlilienthal's blog

The Cranky Communicator - The Mesomorphic Marketing Plan: Is There Any Other Kind?

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While reading a political article (actually, more like a screed) the other day, I came across the description of a candidate as an “ectomorph.” Upon quick reflection, I deemed the term descriptively spot on. This in turn led me to consider its variants: endomorph and mesomorph.

Now for those who may not know what these words mean (or are too lazy to look them up), here are their general definitions:

The Cranky Communicator - It's Christmas, Damn it

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Here it is, “The Most Wonderful Time of the Year,” and I find myself even crankier than usual. The reason for my Yuletide dystopia? The nearly universal replacement of “Merry Christmas” with “Happy Holidays” as the customary seasonal salutation. It is a vulgarity, a callow capitulation to the ignorance of the pretentious tolerance of those most sanctimoniously intolerant people of all.

The Cranky Communicator - Failure: Embrace It

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“Success has a thousand fathers; failure is an orphan,” goes the old saying. But failure itself can be positive if lessons learned are applied to future schemes and dreams, turning dismal defeat into incandescent entelechy. No pun intended, but think of the careers of Thomas Edison and the recently deceased Steve Jobs. Both men’s business lives were marked by a spectacular succession of failures. Yet, they endured, and a century apart have become icons of American inventiveness and success.

The Cranky Communicator: Lessons from Mythology

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The great stories from Greek, Rome, and Norse mythology are the fountainhead of all literature and classical performing arts. Come to think of it, Broadway-type musicals as well. Stories from “King Lear” to “Cinderella” are directly related to Ovid, Pindar, Hesiod, Apollodorus and so many other poets of antiquity. The stories are entrancing, the lessons timeless.

There’s No Substitute for Enthusiasm… or Guinness

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The older I get, the more people think I know. Or perhaps they hope I can share with them some “keys to successful writing” that will instantly transmogrify their ineluctably leaden sludge into delightful Juvenalian prose… turn their pretentious lucubrations into memorably luculent manuscripts. 

The Cranky Communicator: The Proof Is in the Puddin(g)

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I’ve wanted to talk about proofreading for some time, but in the age of texting and tweeting I thought: to what avail? A recent subhead in a prestigious trade journal, however, revived my determination to do so. It read:

“Use this method to allogate (sic) limited maintenance resources to the most critical equipment.”

Now in the age of “ginormous” passing itself off as a legitimate word, I completed due diligence to determine that no such word as “allogate” exists.

So, here is my advice concerning proofreading:

The Cranky Communicator: “With thee conversing, I forget all time.” - Eve to Adam in John Milton’s Paradise Lost

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A recent WSJ article caught my attention. A study revealed that minority children spend about thirteen hours a day and white children about eight-and-one-half hours daily lost in their electronic contraptions. A clinical psychologist at Children’s National Medical Center in Washington, D.C, made this remarkably epiphanic observation: “They’re going to miss out on a lot of important things, especially face-to-face contact.”

The Cranky Communicator: Engineering Truths Triumph Over Green Dreams

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Once again proving that alternative energy zealots live in an alternative world while simultaneously confirming the immutable laws of physics (and often those of economics) and that engineering truths always triumph over green dreams, I offer the following news items:   

North SeaWind Turbines

The Cranky Communicator: Bursting Green Bubbles

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The happy talk and blatherskite surrounding the practicality of wind and solar energy as baseload power for the U.S. is either naïve, delusional, willfully ignorant or all of the above. Politicians, environmentalists and even liberal arts graduates should know better by simply applying some fundamental calculations. When they do, they’ll find this as the bottom line: for the foreseeable future renewable energy will remain a pie-in-the-sky green fantasy, not feasible economically without huge public subsidies.

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