tricomb2b's blog

Advertising trade pubs, especially in B2B marketing reports, love to get excited about technology buzzwords. The current hot word being asked for is HTML5. I want to take an opportunity to review what HTML5 means. I hope to describe what it can do now, and why everyone is so excited. I also want to temper that excitement with a quick look at what isn't quite ready yet.

HTML - A Very Brief History

The first version of HTML has been around since late 1991. It was a simple way of displaying text on a page.

I've read several blog articles that seem to misunderstand the words "digital" and "interactive" entirely. These two descriptors are often interchanged to fit the latest trend in advertising speak. I read a former colleague even reverse the concept entirely, saying metaphorically that a stop sign is an example of something interactive. These are smart guys… why are these two words creating so much confusion in the advertising world?

I just finished reading an article in the November issue of PRWeek entitled, "How Can Companies Be More Creative in Maximizing Their SEO Efforts?" Included below are some of the article's creative business-to-business marketing strategies.

I have been inundated lately with information telling me to avoid gobbledygook when writing B2B news releases. What is gobbledygook, you ask? I wondered that, too, so I looked it up in the Oxford Dictionary (my friend, the Cranky Communicator, would be so proud… I’m trying to learn something). Gobbledygook is described as: “Official, professional, or pretentious verbiage or jargon.” Surely, marketing professionals are never guilty of that! Right?

As I approach day eight without power after Hurricane Ike’s winds reached the Ohio Valley last Sunday, Sept. 14, 2008, I have gained a much greater appreciation for my client’s technical products (e.g., uninterruptible power supplies for the data center). I have also seen the importance of continuity and timeliness – in both service and communication.