ceifert's blog

Confessions of a Small Business Owner

Personal Blog: 
Professional

 

I’m an idiot. It didn’t take long for me to screw up in 2012. I make a lot of mistakes every year, but usually I get a few weeks under my belt before I start unraveling. This year? Three lousy working days. That’s all it took.

Vote No on "Solutions"

Personal Blog: 
Professional

I vote we give the word “solution” back to the chemists. Let’s forget its legitimate lineage from the “state of being solved” and give it back to the high school chemistry lab beaker. It was great for awhile, but the party is over. Actually, it ended in the 1990s, but we marketers have been hanging around like the obnoxious drunk who missed his ride and decided to hang out for some after-hours partying — for like 20 years.

If I was in charge of a B2B marketing department in 2011, I would resolve to…

Picture: 
Personal Blog: 
professional

A marketing New Year’s Resolution…something tells me this blog has been written before. But I’m feeling especially lucid today despite holiday over-indulgence. In fact, “my mind is a raging torrent, flooded with rivulets of thought cascading into a waterfall of creative alternatives” (credit to the late, great Harvey Korman and Mel Brooks, Blazing Saddles, 1974). Here goes…

If I was in charge of a B2B marketing department in 2011, I would resolve to:

A Guide for Translating "Corporate Speak"

Personal Blog: 
professional

First, let me say that I’ve been as guilty as anyone when it comes to abusing the English language to make a simple business concept sound overly complex and sophisticated. I obviously suffer from some type of professional self-esteem issue. Why else would I subject my peers and co-workers to ongoing references to marketing budgets as marketing “spend” or why I refer to the fundamentals as “strategic underpinnings.” To those I’ve confused or embarrassed, I apologize.

Great SEO Results Not Just for Big Dogs

Personal Blog: 
Professional

Holy Schnikes! I was just looking at the latest SEO report for our own website. Then I double checked the rankings myself to make sure there wasn’t some mistake. TriComB2B ranked #1 in Google for “B2B Advertising Agencies?” #1 for “B2B Marketing Agency?” Little ol’ us? And that’s not it. We’re Top 10 for all the good ones. That’s right…there we sit, adjacent to some pretty heady names in our space in the organic search results.

B2B Product Launch White Paper

Personal Blog: 
professional

Across industries, product development entails all types of activities, from market research to testing and launch to market. Research tells us that with the product developed and ready for sale, many companies simply pass it along to sales and hope for the best. A recent study published by AcuPoll indicates that as many as 80 to 95 percent of B2B product launches fail, typically after being evaluated against metrics such as revenue achievement and profitability goals.

Syndicate content