Nothing exasperates me more than this: "I need some fast copy for a full-page ad." Well, Sisyphus needs some relief from his agonies, too. Come to think of it, I'd rather roll a large boulder uphill only to have it eternally roll down on top of me than to acquiesce to this request.

Whenever I hear these words, my first impulse is to suggest:

By now, most companies have a website. However, many companies have websites that are subpar for a variety of reasons. Maybe the presentation and organization of information is cluttered, confusing or nonexistent. Maybe the design and functionality are dated. Maybe the content on the website hasn’t been updated since the company opened years ago. The Internet is the largest medium for company research. Does your website leave your customers wanting more, or is it chasing them away?

Many marketing executives are more likely to approach a marketing plan with a “ready-fire-aim” solution than a well-reasoned, targeted plan of attack. And frankly, many marketers don’t really know what a marketing plan is or what the difference is between strategies and objectives, etc. Let me give you an example.

Did you know that Dayton is H2Open for Business? In yet another sign of our region's entreprenurial spirit and our innate drive to survive tough economic times, the Dayton Development Coalition is sponsoring a program to attract businesses that require an abundant water supply. Now, I was aware of the water supply underneath our own house. Turns out that our neighborhood was built upon a water spring....which is why we have three sump pumps that work in tandem during heavy rains. But, I did not know the following about the Dayton region: