Whether branding a company or creating campaigns, TriComB2B employs a simple methodology we call the TriComB2B Marketing Architecture^SM. This approach ensures a well thought-out program that accounts for company strategies, business priorities and market nuances before jumping to creative and tactical execution.

Message / Brand – This is where we collectively ensure complete understanding of the clients’ business objectives, key strategies, target markets, audiences and competitive landscape. From there, we can define positioning and key messages for offerings based on business priorities. If necessary, primary or secondary research regarding client and competitive positioning may be undertaken.

Marketing Plan – Whether for the entire business unit or a specific campaign, next, we determine the desired goals to be achieved and develop a detailed plan including creative platform, tactical approach, timing, resources, metrics and budget.

B2B Fundamentals – Before considering tactics aimed at generating opportunity or expanding relationships with existing customers, it is imperative to ensure the client’s online presence can satisfactorily serve as the focal point of its B2B marketing efforts. Secondly, clients must verify its sales force and channel network have the necessary tools to support their efforts.

Opportunity Creation – This is where many B2B campaigns focus. It requires careful consideration of the types of content and media that are most appropriate for the target markets and audiences. Careful thought should also be given to how the sales force or sales channel is tied into these activities. As needed, secondary research can be employed to obtain and develop prospect lists for target audiences.

Foster & Nurture – If building relationships with existing customers and prospects is identified as a key objective then consideration must be given to tactics that provide valuable information to these audiences on a consistent basis.

Loyalty – Ideally, a loyal customer base can support sales efforts for the client. Defining programs that take advantage of loyal customers that are willing to sell on your behalf is the most powerful means of communicating a company’s value proposition.